Launch is a synchronized operating event.
The bench is built in the ninety days before the flip, or it is not built at all.
Build the bench before the release. Convert the burst when it arrives.
The target is 25% of homes preregistered by the time an area flips RFI. Below that the market starts colder than it needed to. Attention is perishable — every day after the flip, the bench cools and a neighbor may already have signed with someone else.
What has to be true on day one.
Preregistration already running
Live in the area for months. If marketing turns on at the flip, you are already behind.
CRM admin complete
Territories, addresses, product and promo eligibility and rep routing set before the flip, so the CRM accepts orders the instant sales starts converting.
A definitive RFI ledger
One authoritative system, so a drop cannot be issued twice. Duplicate drops get expensive fast.
Install capacity checked
Tech staffing lags sales demand in every early greenfield. Know the gap before the burst.
Serviceability flags synchronized
Ordering accepts the addresses and preregistrations convert to actionable leads automatically.
Offer and delivery date agree
A great offer with a slow install date produces a bench that erodes.