Streaming television, bought against addresses you can actually sell.
Most fiber operators buy CTV as reach. We buy it as an address-level acquisition channel and measure it to installed subscribers.
Reach is easy. Reaching only sellable homes is the hard part.
A generic CTV buy sprays a DMA. In fiber that is mostly waste, because a DMA contains far more homes you cannot serve than homes you can — and every impression against an unserviceable address buys frustration rather than demand.
We build the buy against the serviceability map: live RFI addresses, RFS addresses inside the preregistration window, and forecast zones being primed ahead of the flip. Each gets different creative and a different call to action, because "check your address" and "get on the list" are different asks.
Access runs through the Trade Desk seat — roughly 98% reach across broadcast and streaming, premium inventory across the major networks and streamers, and over 230 data partners for audience construction. Households that see the spot and then check an address are matched back, so CTV stops being the channel nobody can measure.
Strategy, inventory, production and measurement in one place.
Address-level audience build
Serviceable, pre-serviceable and forecast households segmented and suppressed separately.
Premium streaming inventory
Access across the major networks, streamers and free ad-supported platforms through a single seat.
Creative produced in-house
The studio shoots the spot, so the offer, the market and the flight all move together.
Sequenced against the build
Awareness ahead of RFS, conversion at the flip, taper after the burst.
Competitive pressure read
Where the incumbent is spending, at what cadence, with what offer.
Measured to installs
Not impressions and completion rate — address checks, orders and installed subscribers.